Have you been thinking of renting out a space to sell goods and, or, services through the hectic upcoming holiday season, but think it is now a bit too late? Well, you are in luck, read on to find out how you can capitalize on income and involve your local community through a pop-up shop this holiday season.
What is all the fuss about?
There is no doubt that there has been an increasing interest in shopping local, supporting communities, and buying all your (unique) goods and gifts from small businesses. The National Retail Federation (NRF) has recently released their report ‘THINKING BIG ABOUT SHOPPING SMALL: A CLOSER LOOK AT 2015 HOLIDAY SHOPPERS”, which through consumer surveys, reports that customers spend more on gifts during the holiday season at small businesses than retail outlets.
As a small business, you’re probably looking for that perfect opportunity to gain a number of new customers and raise your brand awareness in order to capitalize on more income. With the NRF’s prediction that 1 in 4 people will be shopping small this holiday season, all big spenders, we’ve put together your ultimate go to guide to make the most of it.
What’s in it for you and your business?
Branding is extremely important in setting up a successful pop-up, so you really want to set yourself up for success by maximizing your efforts. In order to maximize efforts, and ultimately your income, here are 5 tips, which will definitely help you to remain competitive, tapping into those late-season holiday campaigns.
How will you reach your targets?
Sales Everyone knows that sales are eye catching and bring in more revenue in a shorter time. The NRF report shows that 81.9% of shoppers who plan to shop small this holiday season are after a sale or discount, so now that you know customers are expecting it, make sure you tap in and advertise your sales well.
Uniqueness Because you’re a small business, you’re not out to sell the same mass produced merchandise as the big retailers, so make sure you’re displaying a significant array of products, all of high quality.
Community Local communities are very supportive of their own brands and products, so it is relatively important to work with your community to encourage shopping small. In doing so, make sure you’re conveniently located to make the most of your local community. Create cross-collaboration opportunities with near-by shops, support local charities, or add a personal touch like giving a small gift to customers.
Urgency In the rush of the season, everyone wants to get things quick to avoid missing out. You can use this to your advantage by setting up a well-marketed pop-up shop. Don’t keep your sales and extra services a secret.
Friendly faces No one wants to buy their gifts or goods for this season (well, any time of the year) from an unfriendly member of staff. With a little over 40% of small shoppers having their choices influenced by customer service, be sure your staff are helpful and knowledgeable.
Is it really too late?
No, not at all, you still have enough time to get started. CasualLease.com has the pop-up space you’re looking for in your area with short-term leases available. Go to CasualLease.com and search on-line to book your space today.
National Retail Federation – “THINKING BIG ABOUT SHOPPING SMALL: A CLOSER LOOK AT 2015 HOLIDAY SHOPPERS”