5 books that retailers should read in 2016

dreamstime_s_30419331How can I sell more and grow my business? Every business owner has asked this question of themselves more times than they can count. We searched for the most popular must-read books for retailers in 2016 and here are our top 5 picks for books we recommend you read this year. Learn more about marketing, strategy, product design, analyzing your operations, or simply be inspired by other success stories.

  1. Social Media Marketing by Tracy L. Tuten and Michaeal R. Solomon

 This insightful textbook covers the important skills needed to blend social media marketing into the marketer’s toolbox. With fundamental theory, practical applications and case studies, Social Media Marketing allows the retailer to incorporate strategic planning for social media into their brand’s marketing communications strategies and in turn collect customer insights and influence consumer behaviour.

The authors outline the four platforms of social media as:

  1. Community (e.g. Instagram)
  2. Publishing (e.g. Tumblr)
  3. Entertainment (e.g. Candy Crush Saga)
  4. Commerce (e.g. Groupon)

We recommend this, as we believe that it is the most informative book on social media marketing. The new edition is comprehensive, organised and visual with relevant examples.

Customer rating: 4/5

  1. Retail Management: A Strategic Approach (12th Edition) by Barry R. Berman and Joel R. Evans

Retailers need a well-defined and integrated retail strategy or the firm may become unable to adapt to the ever-changing environment that surrounds it. Retail Management: A Strategic Approach aids retailers to survive and thrive in today’s retailing industry by providing information on how to best plan a strategic approach based on decision-making.

This book is up to date and uses relevant and specific examples. It is clear and concise, providing extra detail when necessary, and is an extremely valuable text when working in the retailing industry, particularly in the management sector.

Customer rating: 4.5/5

  1. The Design of Everyday Things: Revised and Expanded by Don Norman

The Design of Everyday Things explores the importance of having a good and easily useable product design. Cognitive scientist and author Don Norman proves that in order to maintain a competitive edge in influencing consumer behaviour, a high level of excellence is required in the product design.

In this entertaining yet informative book, the laws are laid down simply: make things visible, ensure that a balance of function and control exists and ensure that any constraints result in a positive outcome. The goal is to guide the user to the right action on the right control at the right time.

We believe that this revised version of The Design of Everyday Things changes the face of design in a technological world. It is essential reading for anyone in the retailing industry and the principles in the book are more important now than ever.

Customer rating: 4.5/5

  1. Sam Walton: Made In America by Sam Walton

In this inspirational autobiography, Sam Walton tells the passionate tale of Wal-Mart’s success. His relentless search for improvement is what makes this story truly unique.

We believe that this story of risk, hard work and innovation is an important read for retailers. It is an extraordinary success story that confirms the importance of believing in and supporting an idea. It is also enlightening to read Walton confess that rather than inventing many of his own ideas, he borrowed and improved on the best ideas from other retailers in order to build his empire.

Customer rating: 4.5/5

  1. Mathematics for Retail Buying by Bette K. Tepper

 This textbook is a necessity for anyone involved in the retailing activities of merchandising and buying. It covers the fundamental retailing concepts and practices involved in producing profitable retail buying and selling operations.

Customer rating: 5/5

What are your must-reads for retailers in 2016?


References

Links to book summaries have been provided for information purposes only. 

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