Kanye West Pop-up Store Opens in Lakeside Mall

The store is one of 21 temporary shops across the globe that will be open for three days.

Kanye West pop-up store opens in Lakeside Mall.

Christopher Nichols arrived at Lakeside mall in Sterling Heights at 11 p.m. Thursday to begin his 12-hour wait.

But when the 16-year-old Southfield resident was one of the first two people to walk into Kaynye West’s pop-up store with his friend, Jashua Muhammad, 16, of Detroit, it was soooo worth it.

A short time later, Nichols walked out as the first buyer, carrying a clear bag containing a black hoodie for himself and shirts — one for his sister — and more than $200 less in his pocket.

“Kanye never really drops stuff like this in Detroit,” Nichols said as he waited for the opening of the store — one of 21 Pablo pop-up stores across the globe from the rapper and fashion designer that is to be open for three days this weekend at the mall, which is about 28 miles north of Detroit in Macomb County.

Nichols said the modern-looking store had everything he wanted and lived up to expectations.

The same held true for Nate Garcia, 25, of Clinton Township, who walked out with four bags stuffed with $2,190 worth of clothing — two of everything in two different sizes.

When asked why he bought so much, he said “to flip it,” then added, joking: “to support Kanye West’s daughter, to put her in college.” Garcia waited 12 hours to buy the merchandise saying it was “totally worth it.”

Thirteen Pablo temporary stores were to open today in cities across the U.S. in addition to others in Europe, Asia and Australia. There were limited-edition designs for each city, with Detroit written in a V-shaped pattern on many of the shirts, hoodies and hats.

Hundreds of people were lined up outside the store for hours inside the mall outside a storefront that was sandwiched between Kids Foot Locker and White Barn. The simple store was white with Detroit written in black letters in a V-shaped pattern on a wall.

There were a handful of stainless steel racks with clothing — white T-shirts both long sleeve and short sleeve, black and white hoodies and jackets. Writing on the back of one of the shirts read: “I love you like Kanye loves Kanye.”

Prices ranged from $45 for a white or neutral-colored hat to $325 for a green military jacket with Pablo written four times on the back. Signs said there were no returns and all sales were final.

Shoppers were let in 15 to 20 people at a time to shop while music blared. They browsed the racks and tried on jackets. Nearly two dozen workers helped shoppers as mall security and Sterling Heights police officers stood outside the store, with no incidents seen. Shoppers were allowed to buy two of any style in different sizes, said Amanda Fehren, associate producer at Mosaic in Chicago. Fehren is the producer for the event.

The store was to open at 10 a.m., but shoppers weren’t let in until after 11 a.m. The crowd booed when workers were inside taking group photos and at one point chanted “They said 10” referring to the original opening time.

Fehren said the delay was “an overall marketing thing” so all the markets opened at the same time. She described the store as “crisp and clean.” She did not know why the Lakeside Mall spot was selected for Detroit.

Danarus Gamble, 38, of Detroit was at the mall at about 4:30 p.m. Thursday and left a friend to hold his spot. He said he came back and there was a line at 10:30 that night. He said his son, who is overseas in the Army, asked for a shirt.

“I was expecting a line. I wasn’t expecting a delay,” Gamble said. “A lot of people thought (West) was gonna appear. He can’t be at all of them at once.”

The pop-up store will be open from 10 a.m.-9 p.m. Saturday and noon-6 p.m. Sunday. The mall is at 14000 Lakeside Circle off Hall Road.

 

From Detroit Free Press

Contact Christina Hall: chall99@freepress.com