Weather is a powerful natural phenomenon and affects many aspects of our lives. Retail businesses are no exception. In fact, the effects of weather on retailers are profound, and different types of weather have different impacts on retailers. It is difficult, if not impossible, to generalize the impacts of weather. This is due to the … More The Effects of Weather on Retail Sales
People born between 1980 and 2000 are often called the “millennial generation”, or “generation Y”. They are large in number and are increasingly becoming the backbone of our society. For example, there are about 80 million millennials in America alone, and together they spend a whopping US$600 billion each year. They are no longer the … More Is Your Retail Business Ready for Millennials?
As a small business, one of the important leverages that a business could potentially make use of is seasonal changes. Customers exhibit predictable behavioral changes during different seasons of the year, due to changes in weather and the activities associated with it, and the various festivals and celebrations throughout the year. What is Seasonal Marketing? Firstly, … More Market Your Seasonal Business
When was the last time you recognized your employees for the work that they do for you? A recently published Employee Performance White Paper, based on the Drivers of Great Work study, sought to identify the most effective practices that cause employees to be productive and innovative. Employees cited “recognition” three times as often as … More Employees Want Your Appreciation!
Did you know that nearly $19 billion dollars is being spent on Valentine’s Day in the US? As a retailer, are you making the most of this opportunity? Keep reading to find out more! How did Valentine’s Day come about? Most people are probably aware that Valentine’s Day is a day celebrated by couples and … More Valentine’s Day and retailers rekindle their romance
Do you know when it will be Chinese New Year? Do you know the story behind Chinese New Year? Do you know some of the things people do during Chinese New Year? Do you want to cash in on Chinese New Year? Keep reading to find out more! When is Chinese New Year? Chinese New … More Cash in on the upcoming Chinese New Year!