Is Your Retail Business Ready for Millennials?

People born between 1980 and 2000 are often called the “millennial generation”, or “generation Y”. They are large in number and are increasingly becoming the backbone of our society. For example, there are about 80 million millennials in America alone, and together they spend a whopping US$600 billion each year. They are no longer the … More Is Your Retail Business Ready for Millennials?

Market Your Seasonal Business

As a small business, one of the important leverages that a business could potentially make use of is seasonal changes. Customers exhibit predictable behavioral changes during different seasons of the year, due to changes in weather and the activities associated with it, and the various festivals and celebrations throughout the year. What is Seasonal Marketing? Firstly, … More Market Your Seasonal Business

Valentine’s Day and retailers rekindle their romance

Did you know that nearly $19 billion dollars is being spent on Valentine’s Day in the US? As a retailer, are you making the most of this opportunity? Keep reading to find out more! How did Valentine’s Day come about? Most people are probably aware that Valentine’s Day is a day celebrated by couples and … More Valentine’s Day and retailers rekindle their romance