How can I sell more and grow my business? Every business owner has asked this question of themselves more times than they can count. We searched for the most popular must-read books for retailers in 2016 and here are our top 5 picks for books we recommend you read this year. Learn more about marketing, strategy, product design, analyzing … More 5 books that retailers should read in 2016
Consumer buying for Christmas starts as early as September, but the real peak starts from mid-November. Christmas is typically a peak selling season for retailers in many nations around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. In 2014, holiday sales as a percentage of industry sales in the … More Time to Stock Up for Christmas
People born between 1980 and 2000 are often called the “millennial generation”, or “generation Y”. They are large in number and are increasingly becoming the backbone of our society. For example, there are about 80 million millennials in America alone, and together they spend a whopping US$600 billion each year. They are no longer the … More Is Your Retail Business Ready for Millennials?
As a small business, one of the important leverages that a business could potentially make use of is seasonal changes. Customers exhibit predictable behavioral changes during different seasons of the year, due to changes in weather and the activities associated with it, and the various festivals and celebrations throughout the year. What is Seasonal Marketing? Firstly, … More Market Your Seasonal Business
By Desley Cowley Is retail hurting…or just shifting…or a bit of both? I suspect a little of both when you look at the statistics. Having said that, after 30 years in the industry I’ve experienced the highs and lows for one reason or another. I’ve seen good retailers fail and poor retailers thrive. Why? … More The Awakened Community – How to Resuscitate Your Retail Riches with a Pop-up Shop
With the colder months behind us, it is important for retailers to be prepared for the predicted change in spending patterns. The next few months will bring many holidays, events and parties, so get your business Spring-ready with these predicted trends on your side. St. Patrick’s Day (March 17) Whether people prefer to sit back … More Spring brings new retail opportunities
With more and more brands selling online, pop-up shops present a perfect way for customers to experience the touch and feel of a product, and connect with the brand on another level. They’re a great strategy for: A wholesale brand that doesn’t have the opportunity to connect directly with customers through their own store; A … More Build it and they will come
Did you know that nearly $19 billion dollars is being spent on Valentine’s Day in the US? As a retailer, are you making the most of this opportunity? Keep reading to find out more! How did Valentine’s Day come about? Most people are probably aware that Valentine’s Day is a day celebrated by couples and … More Valentine’s Day and retailers rekindle their romance
Do you know when it will be Chinese New Year? Do you know the story behind Chinese New Year? Do you know some of the things people do during Chinese New Year? Do you want to cash in on Chinese New Year? Keep reading to find out more! When is Chinese New Year? Chinese New … More Cash in on the upcoming Chinese New Year!
Every New Year begins with a wave of energy and inspiration. We suggest using this motivation to better your small business through setting some New Year’s resolutions, ensuring that your newfound drive will propel your business through 2016 and continue to the future. Whether you are aiming to increase your online presence or improving customer … More 4 New Year’s Resolutions for Small Businesses